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Don't make a MASSIVE mistake if you're choosing TMS software. This July 2024 TIA article in "3PL Perspectives" will help you avoid the traps of being sold TMS software that doesn't do what the salesperson said it would do - and, sadly, burden you with immense costs. This article, from EXPERTS, will help you make the RIGHT TMS DECISION - so you can grow and profit.

IN THE EVER-EVOLVING landscape of freight tech innovation, the allure of once groundbreaking technology like "Book It Now", "Blockchain" or "Digital Brokerage" often captivates both creators and businesses alike. However, amidst the excitement and anticipation, a stark reality persists: many new freight technologies ultimately fail to achieve widespread adoption or lasting success.

It’s a proven fact that the right sales team, with the right tools, can sell. SELLING is how the biggest brokerages of the past two decades became worth billions, and their founders became rich; they simply convinced new shippers to give them freight...again and again and again. But what were their “sales secrets” on that journey to billions? How did they turn one salesperson into one hundred or more, each with compounding high levels of success? 

Freight brokers in today’s market are worried, in fact, they are very worried. There is a race going on to eradicate the “middle person” in freight brokerage. Literally billions of dollars are being poured into solutions to erase intermediaries, or at the very least, minimize their participation. If this information doesn’t grab your attention, you are either too rich to care, close to retirement, or your potential bankruptcy just doesn’t bother you. 

DIGITIZING AND AUTOMATING the entire freight process isn’t much of a problem for the lucky 5% of the industry with all the right resources and skills. But, for the other 95%, it’s going to be impossible unless they get some serious help. And, unless everyone participates in the new "digital freight future," then it’s all going to be a pointless exercise for the 5% that that can.

The likelihood of driverless trucks making a meaningful trucking impact in our lifetime is close to zero. Yes, that’s my opinion, and I’m sticking with it. I propose investor losses will be widespread and there will be few winners to speak of in the fallout of the driverless truck craze.